Nobody commits to a bit quite like Nathan Fielder. On his hit Comedy Central series Nathan For You, Fielder delivered absurd—yet, somewhat logical?—propositions to struggling businesses in the Greater Los Angeles Area. Convinced by his candidness, people almost always followed his lead, from legally changing their name to, selling poop-flavored fro-yo. Nathan For You ran from 2013 to 2017, gifting us four seasons of material that we’re genuinely still trying to make sense of.
If you can endure the sheer cringe of the social exchanges between Fielder and the people on the show, the series is easily binged, with 20-minute-long episodes. Relentlessly determined to follow through with his plans by almost any means possible, Fielder never failed to astonish. Each episode shows such a chaotic series of events that it’s hard to look away, no matter how uncomfortable you get. Whether you’re looking to revisit some of the most remarkable Nathan For You episodes, or you want to get a taste of Fielder before watching his latest show, The Rehearsal, we’ve got you covered.
S2 E6: “Dating Website; Party Planner”
Fielder titled the dating website for his idea to have a chaperone observe a woman’s first date from a distance… “Daddy’s Watching.” To receive help on the date, women just have to yell, “Daddy, daddy, come over now. Save my life you made a vow.” Cringe.
S4 E7: “Finding Frances”
The final episode of Nathan For You series is unlike any other. Aside from its longer runtime at almost an hour and a half long, the episode didn’t center a business in need. Instead, it followed Fielder and Bill Heath, a Bill Gates impersonator previously hired on the show, who search for Heath’s old flame.
“The Movement” started as a solution for the rising cost of labor in the moving industry. Then, it transformed into promoting a new exercise program with a professional bodybuilder as the face of the fad. Fielder landed the attention of the press with a bodybuilder who claimed to have never stepped in a gym.
In “The Anecdote,” Fielder cracked the formula for the type of story that would make a late-night talk show audience laugh. To ensure he had a story prepared for his appearance on Jimmy Kimmel Live!, Fielder spent six figures to orchestrate “the ultimate talk show anecdote.”
S3 E4: “Sporting Goods Shop; Antique Shop”
An antique shop with a “you break, you buy it” policy struggled to make sales. What was Fielder’s totally normal solution? The host lured drunk customers into the store under the guise of free pizza—to increase the likelihood of shattering goods. A man that Fielder found at a bar waltzed right into his mouse trap, bumping into shelves lined with breakable antiques.
S1 E2: “Santa; Petting Zoo”
Fielder faked a video of a pig saving a goat from drowning in hopes of it going viral and putting a petting zoo on the map. While it initially seemed straightforward to pull off, it required more work than anticipated. The extra effort paid off. The video accumulated hundreds of thousands of views within a day. It even aired on Good Morning America!
S2 E1: “Mechanic; Realtor”
In hopes of capitalizing on the half of the population that believes in ghosts, Fielder rebranded a real estate agent as the Ghost Realtor. To attest the homes for sale were ghost and demon-free, Fielder hired a psychic to take a look. The psychic cleared all houses but one. To stay true to Ghost Realtor’s claims, Fielder booked an exorcism. It got… pretty intense.
S1 E8: “Private Investigator; Taxi Company”
Brian Wolfe claimed to be the best private investigator in the Los Angeles area, but had no Yelp reviews to back it up. Fielder challenged Wolfe, tracking him for a day so he could evaluate whether his work was worthy of five stars. Fielder’s antics didn’t amuse Wolfe—they riled him up instead. “You remind of the wizard of loneliness,” Wolfe told Fielder after hearing his review.
S2 E2: “Souvenir Shop; ELAIFF”
Fielder’s elaborate plan to increase the foot traffic of a souvenir shop located further down the Hollywood Walk of Fame left him in a serious legal bind. To attract customers, Fielder hired a Johnny Depp and a Bill Gates impersonator to stage a film set at the shop. Fielder tricked extras into buying souvenirs to land a shot in the final cut. Without actually producing a movie, Fielder found himself in predicament—he could be charged with fraud. To avoid a run-in with the law, Fielder created a movie. As we found out, of course, that still wasn’t enough.
S1 E4 “Gas Station; Caricature Artist”
Each episode of Nathan For You is obviously unhinged, but this is in a league of its own. Fielder found a way for a gas station to claim the cheapest prices in the country. His idea banked on offering a rebate that would be ridiculously inconvenient to claim. The lengths that customers were willing to go through to receive their rebate is a true case study on human behavior. By the end of the segment, Fielder broke character—a rare moment for the master of cringe—when he learned a surprising wellness tip practiced by the gas station owner.