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Why “Squid Game” TV Show Hides It’s Biggest Star – Front Man?

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Why did Netflix hide “Squid Game’s” Front Man from its marketing? He’s undoubtedly the show’s biggest star. The most recent hit on the streaming platform comes from South Korea and was launched in September 2021. Hwang Dong-hyuk wrote and directed the series, which is based on the country’s love of game shows. “Squid Game” features a group of contestants who compete in typical children’s games with a fatal twist, with the pot money of 45.6 billion won going to the lone winner.

“Squid Game’s” plot evolved from multiple perspectives, with several notable participants who were all determined to achieve. However, Seong Gi-hun/No. 456 is the primary character (Lee Jung-jae). The legendary gambler was in desperate need of cash when he was approached by the salesman (Gong Yoo), and while he was initially hesitant to join, his desire to provide a happy life for his daughter persuaded him differently. Gi-hun won the “Squid Game” primarily due to his seemingly limitless good fortune. However, he couldn’t even enjoy his prize until a year later due to the numerous fatalities he observed, not to mention being subjected to extreme stress for an extended period of time.

While “Squid Game” was mostly about the game, it also included a subplot concerning Hwang Jun-ho (Wi Ha-joon), a police officer who infiltrated into the game as a guard in order to find his missing brother, Hwang In-ho. In one of the show’s two big shocks, it was revealed that In-Ho is the Front Man and oversees the business. During his first appearances, the character wore a mask, only showing his face and confirming his identity at the conclusion. Because the unmasked In-ho is played by Lee Byung-hun, a major Korean actor and perhaps the series’ biggest star with international notoriety, it’s an intriguing creative move. However, he isn’t the only actor behind In-ho, as the titles for episodes 7 and 9 reveal that Kwon Yoo-joon plays Lee Byung-hun when he isn’t wearing the mask.

While “Squid Game” was mostly about the game, it also included a subplot concerning Hwang Jun-ho (Wi Ha-joon), a police officer who infiltrated into the game as a guard in order to find his missing brother, Hwang In-ho. In one of the show’s two big shocks, it was revealed that In-Ho is the Front Man and oversees the business. During his first appearances, the character wore a mask, only showing his face and confirming his identity at the conclusion. Because the unmasked In-ho is played by Lee Byung-hun, a major Korean actor and perhaps the series’ biggest star with international notoriety, it’s an intriguing creative move. However, he isn’t the only actor behind In-ho, as the titles for episodes 7 and 9 reveal that Kwon Yoo-joon plays Lee Byung-hun when he isn’t wearing the mask.

Lee has starred in various Hollywood films, including G.I. Joe: The Rise of Cobra (2009) and its sequel, G.I. Joe: Retaliation, in which he played Storm Shadow (2013). Lee also starred as Han Cho Bai in Red 2 (2013), T-1000 in Terminator Genisys (2015), and Billy Rocks in The Magnificent Seven (2015). He also had a lengthy and successful film and television career in South Korea. So, why wouldn’t Netflix take advantage of Lee’s celebrity and conceal his role in the marketing of “Squid Game”?

It’s most likely because In-ho isn’t a major character in the show. Aside from the fact that it could detract from the twist regarding his true identity, the Front Man was only shown in the final two episodes of the series; Gong Yoo’s appearance as the salesperson follows the same pattern. Gong Yoo, while not as well-known as Lee, has a sizable foreign following thanks to Train to Busan and his smash drama Goblin. He, too, isn’t a member of the main cast. Given their short screen time, none of them makes sense to be the face of the project’s promotional effort. Cameos have recently been popular in South Korean shows, with actors appearing for one-off appearances as a pleasant surprise for viewers. Lee’s late reveal resembles this in several ways.

Expect Netflix to use the aforementioned actor in their promotion depending on what happens in “Squid Game” season 2. Apart from the fact that his role has already been established, he could become a more major character in the story as the show deals with the fallout from Jun-alleged ho’s death. Furthermore, Gi-hun is coming to take down the “Squid Game”, and with the game’s original designer, Oh Il-nam (Oh Yeong-su), dead, the Front Man is likely to totally take over the deadly game, setting up their conflict.

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